Lab for Better Marketing (LBM)

Equipment/facility: lab


    In the LBM lab, we conduct research with the aim of changing attitudes, beliefs, and behaviors of individuals or organizations for both social and business benefits. We are focusing on the gap between implicit and explicit emotions. We conduct multidisciplinary research, using methods from the fields of marketing, econometrics, social psychology, and neuroscience.

    Significant equipment:
    GSR, EEG, AFfectiva


    Explore the research areas in which this equipment has been used. These labels are generated based on the related outputs. Together they form a unique fingerprint.