Lab for Better Marketing (LBM)

Equipment/facility: lab

    Description

    In the LBM lab, we conduct research with the aim of changing attitudes, beliefs, and behaviors of individuals or organizations for both social and business benefits. We are focusing on the gap between implicit and explicit emotions. We conduct multidisciplinary research, using methods from the fields of marketing, econometrics, social psychology, and neuroscience.

    Significant equipment:
    GSR, EEG, AFfectiva

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