Research output per year
Research output per year
Personal profile
Research interests
Pricing decisions, market share forecasting and diagnostics, the effect of information on choice processes, consumer heterogeneity, and social marketing.
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Dive into the research topics where Oded Lowengart is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Effects of visual simplicity in product design and individual differences in preference of interactive products
Eytam, E., Lowengart, O. & Tractinsky, N., 1 Jul 2021, In: Review of Managerial Science. 15, 5, p. 1347-1389 43 p.Research output: Contribution to journal › Article › peer-review
10 Scopus citations -
Gender segmentation to increase brand preference? The role of product involvement
Friedmann, E. & Lowengart, O., 22 May 2019, In: Journal of Product and Brand Management. 28, 3, p. 408-420 13 p.Research output: Contribution to journal › Article › peer-review
17 Scopus citations -
The context of choice as boundary condition for gender differences in brand choice considerations
Friedmann, E. & Lowengart, O., 16 Apr 2018, In: European Journal of Marketing. 52, 5-6, p. 1280-1304 25 p.Research output: Contribution to journal › Article › peer-review
8 Scopus citations -
Isolating strategy effectiveness of brands in an emerging market: A choice modeling approach
Ghose, S., Heiman, A. & Lowengart, O., 1 Mar 2017, In: Journal of Brand Management. 24, 2, p. 161-177 17 p.Research output: Contribution to journal › Article › peer-review
4 Scopus citations -
Options as a Marketing Tool: Pricing a Promotional Scheme for a Product with a Secondary Market
Afik, Z., Lowengart, O. & Yosef, R., 1 Jan 2017, In: Managerial and Decision Economics. 38, 1, p. 19-36 18 p.Research output: Contribution to journal › Article › peer-review
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The paradox of simplicity: Effects of role on the preference and choice of product visual simplicity level
Eytam, E., Tractinsky, N. & Lowengart, O., 1 Sep 2017, In: International Journal of Human Computer Studies. 105, p. 43-55 13 p.Research output: Contribution to journal › Article › peer-review
25 Scopus citations -
The Value of Sacrifice - Relative Evaluation of Prosocial Behavior
Peleg, G., Lowengart, O. & Shapira, D., 2017, NA - Advances in Consumer Research. Gneezy, A., Griskevicius, V. & Williams, P. (eds.). Association for Consumer Research, Vol. 45. p. 238-242Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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The Effect of Gender Differences on the Choice of Banking Services
Friedmann, E. & Lowengart, O., 2016, In: Journal of Service Science and Management. 9, 05, p. 361-377Research output: Contribution to journal › Article › peer-review
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Consumer Preferences for Brands in International Markets
Ghose, S. & Lowengart, O., 1 Jan 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 92 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Calorie information effects on consumers' food choices: Sources of observed gender heterogeneity
Heiman, A. & Lowengart, O., 1 May 2014, In: Journal of Business Research. 67, 5, p. 964-973 10 p.Research output: Contribution to journal › Article › peer-review
23 Scopus citations