Personal profile

Research interests

Dr. Yossi David is a senior lecturer in the Department of Communication Studies and the head of the lab for Communication and Social BIAS (Beliefs, Ideologies, Affect, and Stereotypes) Research at Ben-Gurion University of the Negev. His primary scholarly interests center on what drives public opinion and social behavior, with a special emphasis on antagonistic and hostile communication behaviors, both in the context of professional media production and digital media. His research aims to contribute new perspectives to comparative studies of the role that social biases play in shaping and constructing public opinion and behavior in times of conflict (e.g., the Israeli-Palestinian conflict) and crisis (e.g., the COVID-19 infodemic). Specifically, he studies to what extent stereotypical perceptions and representations of particular groups shape attitudes and emotions toward them or increase support for violence or human rights abuses against them; how media representation, information, and misinformation may construct and change attitudes, emotions, and behavior in times of crisis; and to what extent the use and perception of digital technologies (e.g., social media, artificial intelligence) affect attitudes and human behavior. In his research, Dr. David relies on a broad range and mixture of methodologies, including quantitative methods such as experiments, public opinion polls, and content analysis, as well as qualitative approaches like textual analysis and participatory observations. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 5 - Gender Equality
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 10 - Reduced Inequalities
  • SDG 16 - Peace, Justice and Strong Institutions
  • SDG 17 - Partnerships for the Goals

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