Abstract
In the last third of the nineteenth century, the printing and publishing house of the Romm family in Vilnius, became the largest and most important of its kind in the entire Jewish world. During these years, Deborah Romm, better known in the Jewish world as "the Widow," ran this firm. The highlight of its activity was the new edition of the Babylonian Talmud, which was printed in this printing house between 1880 and 1886, known as "Shas Vilna" and which gained canonical status in the Jewish world .Despite the central role played by "the Widow and the Romm Brothers" Printing and Publishing House in shaping the cultural world of the Jewish society, it has not received proper research attention. This article, the first of its kind and part of a large research project that focuses on this phenomenon, examines the business model shaped by Deborah Romm, the way she made use of the modern media, her policy and methods of customer retention, and the role she played in the process of dissemination of various types of knowledge in Jewish world of her time
Original language | Hebrew |
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Title of host publication | דרך ספר |
Subtitle of host publication | שי לזאב גריס |
Editors | אבריאל בר-לבב, עודד ישראלי, יונתן מאיר, אברהם (רמי) ריינר |
Place of Publication | ירושלים |
Publisher | כרמל |
Pages | 511-528 |
Number of pages | 18 |
ISBN (Print) | 9789657778845 |
State | Published - 2021 |