שימוש בכלים מתחום הכלכלה ההתנהגותית במטרה לזרז מעבר לכלי רכב בהנעה חשמלית

The transition to alternative propulsion systems is a critical key in accomplishing the national goal of a low-carbon economy. The adoption of electric vehicles has seen a substantial increase in recent years. Nevertheless, an analysis of the challenges within the private car market in Israel indicates that the willingness of certain households to transition to electric vehicles is not satisfactory. Even though the transition's numerous benefits have been extensively researched and studied, there has been minimal consideration given to consumer behavior as a factor for its success. Therefore, the current research employs behavioral economics tools to examine how to accelerate the transition of Israeli households to alternative propulsion systems. Accordingly, Various customized energy labels were designed specifically for the Israeli market, and their influence on the consumer's intention to adopt electric vehicles was examined. The research revealed that both labels providing comparative information on energy expenditures – a label presenting comparative details about monthly energy expenditure and a label combining monthly energy expenditure with the total cost of ownership over a span of 3 years, had a significantly positive effect on purchase intentions. Conversely, labels indicating the expected saving did not show consistent positive impact. The research findings can play a pivotal role in shaping the design and implementation of labels with comparative information, as an integral component of a comprehensive policy framework aimed at expediting the transition to electric vehicles.