A (Bumpy) Ride on the Innovation Escalator: Historical Trends of Product Innovativeness

Stav Rosenzweig, David Mazursky

Research output: Contribution to journalMeeting Abstractpeer-review

Original languageEnglish
Pages (from-to)91
JournalJournal of Macromarketing
Volume28
Issue number1
DOIs
StatePublished - Mar 2008
Externally publishedYes

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