Original language | English |
---|---|
Pages (from-to) | 91 |
Journal | Journal of Macromarketing |
Volume | 28 |
Issue number | 1 |
DOIs | |
State | Published - Mar 2008 |
Externally published | Yes |
A (Bumpy) Ride on the Innovation Escalator: Historical Trends of Product Innovativeness
Stav Rosenzweig, David Mazursky
Research output: Contribution to journal › Meeting Abstract › peer-review