A (Bumpy) Ride on the Innovation Escalator: Historical Trends of Product Innovativeness

Stav Rosenzweig, David Mazursky

Research output: Contribution to journalArticlepeer-review

Original languageEnglish GB
Pages (from-to)91-93
JournalJournal of Macromarketing
Volume28
Issue number1
StatePublished - 2008

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