| Original language | English |
|---|---|
| Pages (from-to) | 91 |
| Journal | Journal of Macromarketing |
| Volume | 28 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 2008 |
| Externally published | Yes |
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A (Bumpy) Ride on the Innovation Escalator: Historical Trends of Product Innovativeness
- Stav Rosenzweig
- , David Mazursky
Research output: Contribution to journal › Meeting Abstract › peer-review
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