A microeconomic approach to international broadcasting

Shawn Powers, Tal Samuel-Azran

Research output: Contribution to journalArticlepeer-review

4 Scopus citations

Abstract

In this article, we borrow from microeconomic theory of market interventions to conceptualize international broadcasting as a form of information intervention. Using Price’s market for loyalties model, we explore the US’s Middle East Broadcasting Network and Qatar’s Al-Jazeera Network, identifying how both governments are using new and traditional information technologies to compete for influence, and highlighting both effective and ineffective strategies.

Original languageEnglish
Pages (from-to)58-77
Number of pages20
JournalJournal of International Communication
Volume21
Issue number1
DOIs
StatePublished - 1 Jan 2015
Externally publishedYes

Keywords

  • Al-Jazeera
  • BBG
  • Geopolitics
  • International broadcasting
  • International communication
  • Markets

ASJC Scopus subject areas

  • Communication

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