This paper explores the possible uses of online news discussions that emerge following the publication of news on the Internet. It is suggested that this medium provides those investigating consumer behaviour with a new, previously unavailable, source of information (at almost no direct cost). The unique attributes of this medium are presented, and examples of discussions are provided that emphasise possible implications for hotel managers and marketers.
|Number of pages||5|
|Journal||International Journal of Contemporary Hospitality Management|
|State||Published - 1 Jul 2003|
- Communications technology
- Data collection
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management