A new medium for data collection: Online news discussions

Yaniv Poria, Harmen Oppewal

Research output: Contribution to journalArticlepeer-review

19 Scopus citations

Abstract

This paper explores the possible uses of online news discussions that emerge following the publication of news on the Internet. It is suggested that this medium provides those investigating consumer behaviour with a new, previously unavailable, source of information (at almost no direct cost). The unique attributes of this medium are presented, and examples of discussions are provided that emphasise possible implications for hotel managers and marketers.

Original languageEnglish
Pages (from-to)232-236
Number of pages5
JournalInternational Journal of Contemporary Hospitality Management
Volume15
Issue number4
DOIs
StatePublished - 1 Jul 2003

Keywords

  • Communications technology
  • Data collection
  • Interaction
  • Internet

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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