A new medium for data collection: Online news discussions

Yaniv Poria; Harmen Oppewal

doi:10.1108/09596110310475694

A new medium for data collection: Online news discussions

Yaniv Poria, Harmen Oppewal

Department of Tourism and Leisure Management

Research output: Contribution to journal › Article › peer-review

20 Scopus citations

Abstract

This paper explores the possible uses of online news discussions that emerge following the publication of news on the Internet. It is suggested that this medium provides those investigating consumer behaviour with a new, previously unavailable, source of information (at almost no direct cost). The unique attributes of this medium are presented, and examples of discussions are provided that emphasise possible implications for hotel managers and marketers.

Original language	English
Pages (from-to)	232-236
Number of pages	5
Journal	International Journal of Contemporary Hospitality Management
Volume	15
Issue number	4
DOIs	https://doi.org/10.1108/09596110310475694
State	Published - 1 Jul 2003

Keywords

Communications technology
Data collection
Interaction
Internet

ASJC Scopus subject areas

Tourism, Leisure and Hospitality Management

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10.1108/09596110310475694

Cite this

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abstract = "This paper explores the possible uses of online news discussions that emerge following the publication of news on the Internet. It is suggested that this medium provides those investigating consumer behaviour with a new, previously unavailable, source of information (at almost no direct cost). The unique attributes of this medium are presented, and examples of discussions are provided that emphasise possible implications for hotel managers and marketers.",

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AB - This paper explores the possible uses of online news discussions that emerge following the publication of news on the Internet. It is suggested that this medium provides those investigating consumer behaviour with a new, previously unavailable, source of information (at almost no direct cost). The unique attributes of this medium are presented, and examples of discussions are provided that emphasise possible implications for hotel managers and marketers.

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A new medium for data collection: Online news discussions

Abstract

Keywords

ASJC Scopus subject areas

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