Advertising strategy in china: An analysis of cultural and regulatory factors

Sunil Erevelles; Fred Morgan; Ilkim Buke; Rachel Nguyen

doi:10.1300/J046v15n01_06

Advertising strategy in china: An analysis of cultural and regulatory factors

Sunil Erevelles, Fred Morgan, Ilkim Buke, Rachel Nguyen

Research output: Contribution to journal › Article › peer-review

7 Scopus citations

Abstract

The Chinese market provides numerous opportunities for growth and development if approached properly. In this paper, we examine the regulatory aspects of advertising in China. The history of these regulations is reviewed and the cultural foundations of advertising regulations are highlighted. Current advertising regulations are critically reviewed, with an emphasis on strategic implications to help marketers cope with the regulatory milieu.

Original language	English
Pages (from-to)	91-123
Number of pages	33
Journal	Journal of International Consumer Marketing
Volume	15
Issue number	1
DOIs	https://doi.org/10.1300/J046v15n01_06
State	Published - 31 Jul 2002
Externally published	Yes

Keywords

Advertising
China
Corruption and risk
Cultural and regulatory issues
Joint ventures
Socialist values

ASJC Scopus subject areas

Management Information Systems
Marketing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1300/J046v15n01_06

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abstract = "The Chinese market provides numerous opportunities for growth and development if approached properly. In this paper, we examine the regulatory aspects of advertising in China. The history of these regulations is reviewed and the cultural foundations of advertising regulations are highlighted. Current advertising regulations are critically reviewed, with an emphasis on strategic implications to help marketers cope with the regulatory milieu.",

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AU - Nguyen, Rachel

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AB - The Chinese market provides numerous opportunities for growth and development if approached properly. In this paper, we examine the regulatory aspects of advertising in China. The history of these regulations is reviewed and the cultural foundations of advertising regulations are highlighted. Current advertising regulations are critically reviewed, with an emphasis on strategic implications to help marketers cope with the regulatory milieu.

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KW - Corruption and risk

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KW - Joint ventures

KW - Socialist values

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Advertising strategy in china: An analysis of cultural and regulatory factors

Abstract

Keywords

ASJC Scopus subject areas

UN SDGs

Access to Document

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