Affect as a mediator between web-store design and consumers' attitudes toward the store

Talya Porat; Noam Tractinsky

doi:10.1007/978-3-540-85099-1_12

Affect as a mediator between web-store design and consumers' attitudes toward the store

Talya Porat
, Noam Tractinsky

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

14 Scopus citations

Abstract

We propose a research model that focuses on the role of emotions in HCI in the context of e-retail. Based on the environmental psychology model of Mehrabian and Russell, the model suggests that design characteristics of the Web-store influence the emotional states of visitors to the store's site, which in turn affect the visitors' approach/avoidance response towards the store. The proposed model bridges the gaps between traditional and online retail research by demonstrating that HCI concepts such as perceptions of Web site aesthetics and usability constitute a psychological environment that influences the consumers' affective states.

Original language	English
Title of host publication	Affect and Emotion in Human-Computer Interaction - From Theory to Applications
Editors	Christian Peter, Russell Beale
Pages	142-153
Number of pages	12
DOIs	https://doi.org/10.1007/978-3-540-85099-1_12
State	Published - 24 Sep 2008

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	4868 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Keywords

Aesthetics
Design
Emotions
Usability
Web-store atmosphere

ASJC Scopus subject areas

Theoretical Computer Science
General Computer Science

Access to Document

10.1007/978-3-540-85099-1_12

Cite this

Porat, T., & Tractinsky, N. (2008). Affect as a mediator between web-store design and consumers' attitudes toward the store. In C. Peter, & R. Beale (Eds.), Affect and Emotion in Human-Computer Interaction - From Theory to Applications (pp. 142-153). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 4868 LNCS). https://doi.org/10.1007/978-3-540-85099-1_12

Porat, Talya ; Tractinsky, Noam. / Affect as a mediator between web-store design and consumers' attitudes toward the store. Affect and Emotion in Human-Computer Interaction - From Theory to Applications. editor / Christian Peter ; Russell Beale. 2008. pp. 142-153 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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Porat, T & Tractinsky, N 2008, Affect as a mediator between web-store design and consumers' attitudes toward the store. in C Peter & R Beale (eds), Affect and Emotion in Human-Computer Interaction - From Theory to Applications. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 4868 LNCS, pp. 142-153. https://doi.org/10.1007/978-3-540-85099-1_12

Affect as a mediator between web-store design and consumers' attitudes toward the store. / Porat, Talya; Tractinsky, Noam.
Affect and Emotion in Human-Computer Interaction - From Theory to Applications. ed. / Christian Peter; Russell Beale. 2008. p. 142-153 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 4868 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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N2 - We propose a research model that focuses on the role of emotions in HCI in the context of e-retail. Based on the environmental psychology model of Mehrabian and Russell, the model suggests that design characteristics of the Web-store influence the emotional states of visitors to the store's site, which in turn affect the visitors' approach/avoidance response towards the store. The proposed model bridges the gaps between traditional and online retail research by demonstrating that HCI concepts such as perceptions of Web site aesthetics and usability constitute a psychological environment that influences the consumers' affective states.

AB - We propose a research model that focuses on the role of emotions in HCI in the context of e-retail. Based on the environmental psychology model of Mehrabian and Russell, the model suggests that design characteristics of the Web-store influence the emotional states of visitors to the store's site, which in turn affect the visitors' approach/avoidance response towards the store. The proposed model bridges the gaps between traditional and online retail research by demonstrating that HCI concepts such as perceptions of Web site aesthetics and usability constitute a psychological environment that influences the consumers' affective states.

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Porat T, Tractinsky N. Affect as a mediator between web-store design and consumers' attitudes toward the store. In Peter C, Beale R, editors, Affect and Emotion in Human-Computer Interaction - From Theory to Applications. 2008. p. 142-153. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-540-85099-1_12

Affect as a mediator between web-store design and consumers' attitudes toward the store

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