Abstract
This article examines locally owned football academies in Ghana as engines of socio-economic development, linking their activities to the global visibility of the Men’s World Cup. Based on ethnographic fieldwork, it analyzes Kumasi Sports Academy and Unistar Academy through the lens of Africapitalism. The findings show that these academies combine profit-making with social contributions, including education, employment, and community development, while nurturing players who may reach global stages. However, the World Cup’s promise of success also fuels unrealistic expectations. The study highlights both the developmental potential and inherent contradictions of football academies as development sites in Ghana.
| Original language | English |
|---|---|
| Journal | Communication and Critical/ Cultural Studies |
| DOIs |
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| State | Accepted/In press - 1 Jan 2026 |
ASJC Scopus subject areas
- Cultural Studies
- Communication
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