Agile competitors and virtual organizations

Steven L. Goldman, Roger N. Nagel, Kenneth Preiss

Research output: Contribution to journalArticlepeer-review

31 Scopus citations


The new form of commercial competition rapidly spreading in the technologically most advanced societies has been named `Agile Competition.' It possesses decisive advantages in what are today the most profitable markets for goods and services. The information processing capability to treat masses of customers as individuals is permitting more and more companies to offer individualized products while maintaining high volumes of production. The convergence of computer networking and telecommunication technologies is making it possible for groups of companies to coordinate geographically and institutionally distributed capabilities into a single `Virtual Company,' and in the process, achieve powerful competitive advantages.

Original languageEnglish
Pages (from-to)59-67
Number of pages9
JournalManufacturing review
Issue number1
StatePublished - 1 Mar 1995
Externally publishedYes

ASJC Scopus subject areas

  • General Engineering


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