@inproceedings{61a6ee6f50f04659acf60e5933e9e6a6,
title = "An empirical investigation of the organizational impacts of a sales support app",
abstract = "This study empirically explores and documents the organizational impact of implementing a sales support app that complements face-to-face interaction of a salesperson with a customer in the process of purchasing a new car. Two consecutive periods were investigated. Compared to the first period of conventional car buying, the study's results confirm that the sales support app in the second period added business value to the implementing organization via increased visits and car purchases.",
keywords = "App Visit, Conventional Buying Process, Innovative Buying Process, Mobile Application, Sales Support App, Showroom Visit",
author = "Michal Levi-Bliech and Nava Pliskin and Lior Fink",
note = "Publisher Copyright: {\textcopyright} Copyright 2019 IADIS Press. All rights reserved.; 13th International Conference on Interfaces and Human Computer Interaction 2019, IHCI 2019, 12th International Conference on Game and Entertainment Technologies 2019, GET 2019 and 13th International Conference on Computer Graphics, Visualization, Computer Vision and Image Processing 2019, CGVCVIP 2019 ; Conference date: 16-07-2019 Through 18-07-2019",
year = "2019",
month = jan,
day = "1",
doi = "10.33965/ihci2019_201906p071",
language = "English",
series = "Multi Conference on Computer Science and Information Systems, MCCSIS 2019 - Proceedings of the International Conferences on Interfaces and Human Computer Interaction 2019, Game and Entertainment Technologies 2019 and Computer Graphics, Visualization, Computer Vision and Image Processing 2019",
publisher = "IADIS Press",
pages = "469--471",
editor = "Katherine Blashki and Yingcai Xiao and Luis Rodrigues",
booktitle = "Multi Conference on Computer Science and Information Systems, MCCSIS 2019 - Proceedings of the International Conferences on Interfaces and Human Computer Interaction 2019, Game and Entertainment Technologies 2019 and Computer Graphics, Visualization, Computer Vision and Image Processing 2019",
}