An empirical investigation of the organizational impacts of a sales support app

Michal Levi-Bliech, Nava Pliskin, Lior Fink

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This study empirically explores and documents the organizational impact of implementing a sales support app that complements face-to-face interaction of a salesperson with a customer in the process of purchasing a new car. Two consecutive periods were investigated. Compared to the first period of conventional car buying, the study's results confirm that the sales support app in the second period added business value to the implementing organization via increased visits and car purchases.

Original languageEnglish
Title of host publicationMulti Conference on Computer Science and Information Systems, MCCSIS 2019 - Proceedings of the International Conferences on Interfaces and Human Computer Interaction 2019, Game and Entertainment Technologies 2019 and Computer Graphics, Visualization, Computer Vision and Image Processing 2019
EditorsKatherine Blashki, Yingcai Xiao, Luis Rodrigues
PublisherIADIS Press
Pages469-471
Number of pages3
ISBN (Electronic)9789898533913
DOIs
StatePublished - 1 Jan 2019
Event13th International Conference on Interfaces and Human Computer Interaction 2019, IHCI 2019, 12th International Conference on Game and Entertainment Technologies 2019, GET 2019 and 13th International Conference on Computer Graphics, Visualization, Computer Vision and Image Processing 2019, CGVCVIP 2019 - Porto, Portugal
Duration: 16 Jul 201918 Jul 2019

Publication series

NameMulti Conference on Computer Science and Information Systems, MCCSIS 2019 - Proceedings of the International Conferences on Interfaces and Human Computer Interaction 2019, Game and Entertainment Technologies 2019 and Computer Graphics, Visualization, Computer Vision and Image Processing 2019

Conference

Conference13th International Conference on Interfaces and Human Computer Interaction 2019, IHCI 2019, 12th International Conference on Game and Entertainment Technologies 2019, GET 2019 and 13th International Conference on Computer Graphics, Visualization, Computer Vision and Image Processing 2019, CGVCVIP 2019
Country/TerritoryPortugal
CityPorto
Period16/07/1918/07/19

Keywords

  • App Visit
  • Conventional Buying Process
  • Innovative Buying Process
  • Mobile Application
  • Sales Support App
  • Showroom Visit

ASJC Scopus subject areas

  • Information Systems
  • Biomedical Engineering
  • Health Information Management

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