An exploratory approach to evaluating performance measures: The managers' perspective

It is commonly agreed that firm performance is a multi-faceted construct. Lacking a single accepted method for performance, managers are often judged by a mechanism they do not know or understand. This paper utilises a bottom-up approach to investigate manager perceptions of the important dimensions of performance in the hotel industry, and their evaluations of achievements in these dimensions. The paper offers a qualitative technique that characterises the managers' profile in a two-dimensional space of performance. One dimension is a composite of production-oriented indicators of performance, and the other is a composite of service-oriented indicators of performance. The findings indicate that most managers lack a focus and do not differentiate between production and service indicators of performance. The qualitative technique can be utilised for gauging manager perceptions of performance and for evaluation and feedback for manager performance.