An innovative design approach to new service development learning processes

Shai Rozenes, Ida Kukliansky

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

The new service development discipline is expanding within many business activities. This discipline can facilitate strivings toward successful accomplishment of a sustainable entrepreneurship. Therefore, many academic institutes teach courses within this domain. This study presents a novel approach that educates engineering students to become successful entrepreneurs based on contextual learning. This approach embeds a practical project within the academic program. The student has to implement the academic know-how into the embedded project. The study utilizes a quantitative tool to measure the students' response to the approach. The results indicate that the students were satisfied with the approach.

Original languageEnglish
Pages (from-to)27-39
Number of pages13
JournalInternational Journal of Information Systems in the Service Sector
Volume6
Issue number4
DOIs
StatePublished - 1 Oct 2014
Externally publishedYes

Keywords

  • Active learning
  • Contextual learning
  • Engineering education
  • Hands-on-experience
  • New service development
  • Service engineering
  • Service management

ASJC Scopus subject areas

  • Management Information Systems
  • Information Systems
  • Strategy and Management
  • Management Science and Operations Research
  • Information Systems and Management

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