Antibiotic drug advertising in medical journals

Jacob Gilad, Lia Moran, Francisc Schlaeffer, Abraham Borer

Research output: Contribution to journalArticlepeer-review

3 Scopus citations


Advertising is a leading strategy for drug promotion. We analysed 779 advertisements in 24 medical journals, 25% of which featured antibiotics. Antibiotic advertisements showed differences compared to those of other drugs. None addressed the issue of antibiotic resistance. Efforts to prevent antibiotic resistance should take antibiotic advertising into consideration.

Original languageEnglish
Pages (from-to)910-912
Number of pages3
JournalScandinavian Journal of Infectious Diseases
Issue number11-12
StatePublished - 1 Nov 2005
Externally publishedYes


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