Applying expenditure-based segmentation on special-interest tourists: The case of golf travelers

Amir Shani, Youcheng Wang, Joe Hutchinson, Fujun Lai

Research output: Contribution to journalArticlepeer-review

43 Scopus citations


Given the growing competition among golf travel destinations and the increasing costs of managing and maintaining related facilities, it is important to investigate and understand the expenditure patterns of golf travelers. The results of this research provide useful information for golf destination marketers in the development of strategies to attract and retain golf travelers. This study uses an expenditure-based segmentation of golf travelers visiting a Southern Gulf region in the United States. The findings indicate that the heavy spenders exhibit clear spending patterns and are responsible for most of the sample's total expenditures. The heavy spenders also are well differentiated along golfographic and tripographic measures, but not along sociodemographics and information sources used prior to the vacation. The article ends with an assessment of the contributions of the findings both to the literature on travel expenditure and to golf destination marketers.

Original languageEnglish
Pages (from-to)337-350
Number of pages14
JournalJournal of Travel Research
Issue number3
StatePublished - 1 Jan 2010


  • Destination marketing
  • Golf travelers
  • Market segmentation
  • Travel expenditure

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management


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