Audiences, Media

Andrea L. Press; Fan Mai; Francesca Tripodi; Michael L. Wayne

doi:10.1016/B978-0-08-097086-8.95010-4

Audiences, Media

Andrea L. Press, Fan Mai, Francesca Tripodi, Michael L. Wayne

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

In this article, the authors provide a historical overview of audience research spanning theoretical perspectives from the hypodermic needle model, the transition to British Cultural Studies, and on to postmodern conceptualizations. Applying an interdisciplinary lens, the article provides summaries of pertinent studies in anthropology, cultural studies, and sociology that explore how audiences understand, interact, and use media as part of their daily lives. In addition to the historical background, the article also explores specific subfields in new media, feminist, and global audience research. It concludes with insights into how the field is assessing new developments in social class and reality television.

Original language	English
Title of host publication	International Encyclopedia of the Social & Behavioral Sciences: Second Edition
Publisher	Elsevier Inc.
Pages	216-222
Number of pages	7
ISBN (Electronic)	9780080970875
ISBN (Print)	9780080970868
DOIs	https://doi.org/10.1016/B978-0-08-097086-8.95010-4
State	Published - 26 Mar 2015
Externally published	Yes

Keywords

Anthropology
Audiences
British Cultural Studies
Cultural studies
Feminism
Global
Interdisciplinarity
Media
Postmodernism
Qualitative research
Reality television
Social class

ASJC Scopus subject areas

General Social Sciences

Access to Document

10.1016/B978-0-08-097086-8.95010-4

Cite this

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title = "Audiences, Media",

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AU - Mai, Fan

AU - Tripodi, Francesca

AU - Wayne, Michael L.

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AB - In this article, the authors provide a historical overview of audience research spanning theoretical perspectives from the hypodermic needle model, the transition to British Cultural Studies, and on to postmodern conceptualizations. Applying an interdisciplinary lens, the article provides summaries of pertinent studies in anthropology, cultural studies, and sociology that explore how audiences understand, interact, and use media as part of their daily lives. In addition to the historical background, the article also explores specific subfields in new media, feminist, and global audience research. It concludes with insights into how the field is assessing new developments in social class and reality television.

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KW - Audiences

KW - British Cultural Studies

KW - Cultural studies

KW - Feminism

KW - Global

KW - Interdisciplinarity

KW - Media

KW - Postmodernism

KW - Qualitative research

KW - Reality television

KW - Social class

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M3 - Chapter

AN - SCOPUS:85043424414

SN - 9780080970868

SP - 216

EP - 222

BT - International Encyclopedia of the Social & Behavioral Sciences: Second Edition

PB - Elsevier Inc.

ER -

Audiences, Media

Abstract

Keywords

ASJC Scopus subject areas

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