Behavioral Decision Making in the (Q,R) Purchasing Model: An Experimental Study

Tal Shavit, Yuval Cohen, Ravid Bogair, Uri Benzion

Research output: Contribution to journalArticlepeer-review

2 Scopus citations


This paper presents and analyzes the results of a decision-making experiment in inventory management under uncertainty. The experiment included 81 participants who played the role of a small car importer facing random demand as in the (Q,R) model. The results show strong evidence of learning and convergence, and the average reorder point (R) closely approaches the optimal level for maximizing profits. However, the participants' decisions are still biased by realizations of extreme values of demand and loss of potential sales. We argue that participants are affected by recency, loss aversion, and, possibly, their own risk aversion.

Original languageEnglish
Pages (from-to)357-370
Number of pages14
JournalManagerial and Decision Economics
Issue number5
StatePublished - 1 Jan 2014
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management
  • Management Science and Operations Research
  • Management of Technology and Innovation


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