Best-worst scaling method: Application to hospitality and tourism research

Eli Cohen, Larry Lockshin

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationManagement Science in Hospitality and Tourism
Subtitle of host publicationTheory, Practice, and Applications
PublisherApple Academic Press
Pages85-98
Number of pages14
ISBN (Electronic)9781482223477
ISBN (Print)9781926895710
StatePublished - 12 Jul 2016

Keywords

  • Best-Worst scaling
  • Choice behavior
  • Choice sets
  • Hospitality
  • Rating scale
  • Tourism

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