While most studies that focused on older adults' tourism behaviour have used quantitative methods, most studies that focused on benefits that older adults gain from tourism have used qualitative methods. Thus, the associations between seniors' tourism behaviour and its results, namely, the benefits gained, were never explored. This study aimed to examine these associations. The study was based on a national mail survey of 298 Israeli retirees, who travelled abroad at least once in the year prior to the survey. Results indicated that there are nine factors of destination activities and five factors of benefits gained, which are intricately interrelated. In addition, four differentiated sub-segments were identified based on their destination activities, but the differences between them in terms of benefits gained were rather minor. These findings suggest a balance mechanism in older adults' tourism that leads to maximization of benefits in different activities and/or circumstances.
- Benefits gained
- Senior market