Blood and chocolate a rhetorical approach to fear appeal

Yair Neuman, Mor Levi

Research output: Contribution to journalArticlepeer-review

17 Scopus citations


Fear appeal, as a tactic of persuasion, has been studied mostly from an experimental and nondiscursive perspective. The aim of this study is to examine the use of fear appeal in a natural discursive setting of fundamentalist rhetoric. More specifically, the authors examine the interactional problems facing Jewish fundamentalist preachers who try to manipulate fear. In addition, the authors identify several discursive strategies that aim to solve these problems. The general conclusions point to the power of a discursive perspective for examining fear appeal and its sophisticated use in rhetoric and present a new vision for the study of discourse and psychology.

Original languageEnglish
Pages (from-to)29-46
Number of pages18
JournalJournal of Language and Social Psychology
Issue number1
StatePublished - 1 Jan 2003


  • Discourse analysis and social psychology
  • Face
  • Fear appeal
  • Interactional dilemmas
  • Jewish fundamentalism
  • Rhetoric and persuasion

ASJC Scopus subject areas

  • Social Psychology
  • Education
  • Language and Linguistics
  • Anthropology
  • Sociology and Political Science
  • Linguistics and Language


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