Original language | English GB |
---|---|
Pages (from-to) | 226-228 |
Journal | Long Range Planning |
Volume | 41 |
Issue number | 2 |
DOIs | |
State | Published - Apr 2008 |
Blue ocean strategy: How to create uncontested market space and make the competition irrelevant by W. Chan Kim and Renee Mauborgne, Harvard Business School Press, 2005
Research output: Contribution to journal › Book/Arts/Article review