Blue ocean strategy: How to create uncontested market space and make the competition irrelevant by W. Chan Kim and Renee Mauborgne, Harvard Business School Press, 2005

Research output: Contribution to journalBook/Film/Article review

Original languageEnglish
Pages (from-to)226-228
JournalLong Range Planning
Volume41
Issue number2
DOIs
StatePublished - Apr 2008

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