Buy Local! Familiarity and Preferences for Extra Virgin Olive Oil of Italian Consumers

Maria Angela Perito, Giampiero Sacchetti, Carla Daniela Di Mattia, Emilio Chiodo, Paola Pittia, I. Sam Saguy, Eli Cohen

Research output: Contribution to journalArticlepeer-review

34 Scopus citations

Abstract

Over the last few years, the origin of the local product has played a central role in consumer choices. This study explores what Italian consumers want and look for when purchasing olive oil by combining a web-based survey and a perceived analysis technique. In particular, preferences for different olive oil attributes as well as the psychographic traits of respondents were revealed through a web-based questionnaire administered to Italian consumers (N = 179). From this questionnaire, respondents who indicated their availability to participate further underwent a preference test under blind conditions (N = 99). Respondents also did an expectation test based on the visual observation of the labels. Results showed that the majority of consumers considered local production, PDO and region as factors of highest importance in determining olive oil quality.

Original languageEnglish
Pages (from-to)462-477
Number of pages16
JournalJournal of Food Products Marketing
Volume25
Issue number4
DOIs
StatePublished - 4 May 2019

Keywords

  • Consumers
  • involvement
  • local and regional production
  • olive oil quality
  • self-knowledge

ASJC Scopus subject areas

  • Food Science
  • Business and International Management
  • Marketing

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