Celebrity politicians as health-promoting role models in the media: The cases of Vladimir Putin, Donald Trump, and Benjamin Netanyahu

In recent years, scholars have increasingly revealed the importance of celebrities in society, among them celebrity politicians. These celebrities not only influence political attitudes but also serve as role models for many individuals. Yet, little is known regarding what types of role models’ politicians serve as in the context of health. To fill this gap, we examined three influential contemporary political leaders: Vladimir Putin, Donald Trump and Benjamin Netanyahu, and the type of mediated role models each possibly comprise in the context of healthy living. By conducting a qualitative content analysis, we analyzed 90 articles from 2018 to 2019 from two leading newspapers in each of the three politician’s countries, namely Russia, the USA, and Israel as well as the respective politician’s Facebook pages. Our findings point to three types of potential role models’ as political leaders: a health-promoting model (Putin), a hybrid model (Trump), and a model of non-existence (Netanyahu), as the literature points to mediated role models influencing individuals’ beliefs and behaviors. This study contributes to the understanding of mediated types of role models’ politicians potentially serve as in the context of health vital to people’s personal health.