TY - GEN
T1 - Changes in engagement before and after posting to facebook
AU - Grinberg, Nir
AU - Alex Dow, P.
AU - Adamic, Lada A.
AU - Naaman, Mor
N1 - Publisher Copyright:
Copyright © 2016 ACM.
PY - 2016/5/7
Y1 - 2016/5/7
N2 - The asynchronous nature of communications on social network sites creates a unique opportunity for studying how posting content interacts with individuals' engagement. This study focuses on the behavioral changes occurring hours before and after contribution to better understand the changing needs and preferences of contributors. Using observational data analysis of individuals' activity on Facebook, we test hypotheses regarding the motivations for site visits, changes in the distribution of attention to content, and shifts in decisions to interact with others. We find that after posting content people are intrinsically motivated to visit the site more often, are more attentive to content from friends (but not others), and choose to interact more with friends (in large part due to reciprocity). In addition, contributors are more active on the site hours before posting and remain more active for less than a day afterwards. Our study identifies a unique pattern of engagement that accompanies contribution and can inform the design of social network sites to better support contributors.
AB - The asynchronous nature of communications on social network sites creates a unique opportunity for studying how posting content interacts with individuals' engagement. This study focuses on the behavioral changes occurring hours before and after contribution to better understand the changing needs and preferences of contributors. Using observational data analysis of individuals' activity on Facebook, we test hypotheses regarding the motivations for site visits, changes in the distribution of attention to content, and shifts in decisions to interact with others. We find that after posting content people are intrinsically motivated to visit the site more often, are more attentive to content from friends (but not others), and choose to interact more with friends (in large part due to reciprocity). In addition, contributors are more active on the site hours before posting and remain more active for less than a day afterwards. Our study identifies a unique pattern of engagement that accompanies contribution and can inform the design of social network sites to better support contributors.
KW - Computer-mediated communication
KW - Engagement
KW - Information sharing
KW - Social media
KW - Social participation
KW - User behavior
UR - http://www.scopus.com/inward/record.url?scp=85015035293&partnerID=8YFLogxK
U2 - 10.1145/2858036.2858501
DO - 10.1145/2858036.2858501
M3 - Conference contribution
AN - SCOPUS:85015035293
T3 - Conference on Human Factors in Computing Systems - Proceedings
SP - 564
EP - 574
BT - CHI 2016 - Proceedings, 34th Annual CHI Conference on Human Factors in Computing Systems
PB - Association for Computing Machinery
T2 - 34th Annual Conference on Human Factors in Computing Systems, CHI 2016
Y2 - 7 May 2016 through 12 May 2016
ER -