Abstract
The purpose of this study was to assess college students’ health attitudes and determine if students’ perceptions of restaurant menu items’ healthiness, tastiness, and intention to purchase varied by their health attitudes. An expert panel of registered dietitians was used to rate the healthiness of 17 menu descriptions from a full-service, casual dining restaurant chain. The responses of 153 students to an online survey revealed students identified as having low health attitudes were more likely to rate unhealthier menu items as tastier and with a higher purchase intention compared to students with high health attitudes.
| Original language | English |
|---|---|
| Pages (from-to) | 464-488 |
| Number of pages | 25 |
| Journal | Journal of Foodservice Business Research |
| Volume | 20 |
| Issue number | 4 |
| DOIs | |
| State | Published - 8 Aug 2017 |
| Externally published | Yes |
Keywords
- Casual dining restaurant
- college student health attitudes
- menu healthiness
- menu tastiness
- purchase intentions
ASJC Scopus subject areas
- Food Science
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