Considering the aesthetics of ubiquitous displays

Noam Tractinsky, Eleanor Eytam

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

4 Scopus citations


We call attention to the important role that aesthetics, or visual beauty, can and should play in the deployment of ubiquitous displays. Following a short survey of the emergence of visual aesthetics in the field of human-computer interaction (HCI), we suggest that the importance of aesthetics stem from three main perspectives. The design perspective suggests that beauty is a cornerstone of any design discipline and that it is often positively related to other practices of good HCI design, such as usability. From a psychological perspective we argue that aesthetics induces pleasure and satisfies human needs; and that it is influential in how people form first impressions and subsequent attitudes. Finally, we argue that aesthetics has an important practical role as a differentiating factor between interactive products. Even more importantly, it is already woven into the socio-technical web of our time. We discuss the implications of this position for the design of ubiquitous displays.

Original languageEnglish
Title of host publicationUbiquitous Display Environments
EditorsAntonio Kruger, Tsvi Kuflik
Number of pages16
StatePublished - 10 Sep 2012

Publication series

NameCognitive Technologies
ISSN (Print)1611-2482

ASJC Scopus subject areas

  • Software
  • Artificial Intelligence


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