Consumer perceptions of kosher products

Eli Cohen, Zvi Schwartz, Ron Antonovski, San Saguy

Research output: Contribution to journalArticlepeer-review

12 Scopus citations

Abstract

The demand for kosher food has grown markedly during recent years, largely due to their perception as healthier, “safer,” more nutritionally enhanced value, and improved hygienic preparation conditions. This perception was verified by a survey conducted in Israel with 440 respondents. Both groups, younger and older age, secular and religious people, perceive the term kosher in a beneficial light, affecting the public view of food products as well as fast-food outlets. The survey, which was conducted in Israel, could be utilized as a pilot furnishing and facilitate a basis for further studies in other countries. The data highlights the vast market potential entailed in improving consumer perception of overall quality. Given the elevated perceived image of kosher food as “healthier” and of an enhanced quality, this study provides an essential marketing tool and detailed information in order to enable both manufacturers and retailers to expand the kosher segment and corner a larger share of the food market.

Original languageEnglish
Pages (from-to)69-88
Number of pages20
JournalJournal of Foodservice Business Research
Volume5
Issue number3
DOIs
StatePublished - 1 Sep 2002

Keywords

  • Consumer perceptions
  • Dietary food
  • Ethnic food
  • Kosher food

ASJC Scopus subject areas

  • Food Science

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