Cultural codes and languages trategies in business communication: Interactions Between Israeli and Indian Businesspeople

This article demonstrates the advantages of the discourse/practice approach in relation to other approaches as a framework to analyze differences and conflicts in intercultural business communication. It also demonstrates the capacity of the discourse/practice approach to conduct a complex analysis of the communication sources and strategies of businesspeople. The analysis of interviews with and documents from Israeli and Indian businesspersons suggests that local discourse systems are found to play a major role in interactions, and participants are seen occasionally to adapt their communication behavior to reflect the discourse practices of their partners.