Defining opportunities and threats in a changing information technology environment: The case of the travel agent

Oded Lowengart; Arie Reichel

doi:10.1300/J150v05n04_05

Defining opportunities and threats in a changing information technology environment: The case of the travel agent

Research output: Contribution to journal › Article › peer-review

7 Scopus citations

Abstract

Travel agents are experiencing changes in their operating environment. This paper explores the expected effects of changes in information and communication technologies. Our analysis shows that new opportunities would emerge and travel agents can take advantage of them by becoming more focused in their target markets and specialized in their activities.

Original language	English
Pages (from-to)	57-71
Number of pages	15
Journal	Journal of Hospitality and Leisure Marketing
Volume	5
Issue number	4
DOIs	https://doi.org/10.1300/J150v05n04_05
State	Published - 4 Dec 1998

Keywords

Changing information
Channel selection
Segmcntation
Technology
Travel agent
Willingness to pay

ASJC Scopus subject areas

Management Information Systems
Tourism, Leisure and Hospitality Management
Marketing

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10.1300/J150v05n04_05

Cite this

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abstract = "Travel agents are experiencing changes in their operating environment. This paper explores the expected effects of changes in information and communication technologies. Our analysis shows that new opportunities would emerge and travel agents can take advantage of them by becoming more focused in their target markets and specialized in their activities.",

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KW - Segmcntation

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KW - Willingness to pay

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Defining opportunities and threats in a changing information technology environment: The case of the travel agent

Abstract

Keywords

ASJC Scopus subject areas

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