Destination image development and communication

Amir Shani, Youcheng Wang

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

15 Scopus citations
Original languageEnglish
Title of host publicationDestination Marketing and Management
Subtitle of host publicationTheories and Applications
PublisherCABI Publishing
Pages130-148
Number of pages19
ISBN (Print)9781845937621
StatePublished - 30 Aug 2011

ASJC Scopus subject areas

  • General Business, Management and Accounting
  • General Environmental Science
  • General Social Sciences

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