Destination image, on-site experience and behavioural intentions: path analytic validation of a marketing model on domestic tourists

Dimitrios Stylidis, Yaniv Belhassen, Amir Shani

Research output: Contribution to journalArticlepeer-review

35 Scopus citations

Abstract

Despite its contribution to the national economy, domestic tourism is one of the most neglected and under-researched forms of tourism in the literature. This study tested an integrated path model examining the interrelationships between destination image, perceived quality, satisfaction and behavioural intentions, using domestic tourists who visited Eilat, Israel. The findings support the hierarchical relationships between image, quality, satisfaction and behavioural intentions. In addition, the affective image component was found to exert a far greater impact on the overall destination image than the cognitive component. The study establishes a better understanding of domestic tourists’ destination image and behavioural intention formulation. It also provides a number of implications for destination managers targeting the voluminous domestic segment.

Original languageEnglish
Pages (from-to)1653-1670
Number of pages18
JournalCurrent Issues in Tourism
Volume20
Issue number15
DOIs
StatePublished - 18 Nov 2017

Keywords

  • behavioural intentions
  • destination image
  • domestic tourism
  • perceived quality
  • satisfaction

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