In recent years, personal computing has changed direction and is now more inclined towards the world of mobile computing. This means that end-users expect a simpler and more personalized experience. To achieve the highest level of customization, end-users must develop their own applications. However, end-users usually lack in having the right skills for that task. To address this problem, many end-users programming languages and frameworks have been devised. These are particularly aimed at reducing syntax and cognitive gaps. However, some of the existing solutions reduced the expressiveness of the language and thus reduced the generality of the program, while others remains too complex for endusers. In this work we devise a new framework, named Dev4Me, designed from the ground up to provide end-users a solution for developing mobile and personal apps. The framework is made up of a new form-based language, an Integrated Development Environment (IDE) and an execution environment. The new framework enables the users to develop, test, debug and use their own apps in a few simple steps, using familiar form filling experience.