Diffusion of E-mail: An organisational learning perspective

Celia T. Romm, Nava Pliskin, William D. Rifkin

Research output: Contribution to journalArticlepeer-review

31 Scopus citations


Current research has gone beyond technical aspects to consider the social effects of E-mail on organisations. This paper follows the trend by considering organisational learning aspects. In particular, the paper explores the way in which organisation members learn to exploit E-mail for political manipulation. The paper is based on a case study which describes the introduction of E-mail to a university community. The case study demonstrates that despite heavy investment in the project, initial enthusiasm, and top management support, some employees chose to use E-mail to stage a rebellion against top management. This was eventually followed by management curtailing users' access to E-mail. The discussion focuses on how organisational learning concepts can explain the case events, concluding with theoretical and practical implications.

Original languageEnglish
Pages (from-to)37-46
Number of pages10
JournalInformation and Management
Issue number1
StatePublished - 1 Oct 1996


  • Communities
  • Diffusion
  • E-mail
  • Implementation
  • Organisational learning
  • Politics
  • Power

ASJC Scopus subject areas

  • Management Information Systems
  • Information Systems
  • Information Systems and Management


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