Digital public diplomacy: Business as usual or a paradigm shift?

Corneliu Bjola, Jennifer A. Cassidy, Ilan Manor

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

5 Scopus citations


In the digital age, the close connection between soft power and public diplomacy can no longer be taken for granted. Digital technologies have the potential to transcend the soft-power/public diplomacy nexus by downplaying the strategic focus on interest and policy promotion in favor of more symmetrical approaches of relationship building. The chapter develops this argument by exploring how digital technologies are bound to transform the aims, methods, and outcomes of public diplomacy. More specifically, we discuss the changing nature of relationships of influence in the digital context, the need for a careful balance between digital tactics and strategy, and the development of new methods for assessing the impact of digital public diplomacy in the short and long term.

Original languageEnglish
Title of host publicationRoutledge Handbook of Public Diplomacy
PublisherTaylor and Francis AS
Number of pages8
ISBN (Electronic)9780429878954
ISBN (Print)9781138610866
StatePublished - 1 Jan 2020
Externally publishedYes

ASJC Scopus subject areas

  • General Social Sciences


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