TY - GEN
T1 - Diversity among enterprise online communities
T2 - 30th ACM Conference on Human Factors in Computing Systems, CHI 2012
AU - Muller, Michael
AU - Ehrlich, Kate
AU - Matthews, Tara
AU - Perer, Adam
AU - Ronen, Inbal
AU - Guy, Ido
PY - 2012/5/24
Y1 - 2012/5/24
N2 - There is a growing body of research into the adoption and use of social software in enterprises. However, less is known about how groups, such as communities, use and appropriate these technologies, and the implications for community structures. In a study of 188 very active online enterprise communities, we found systematic differences in size, demographics and participation, aligned with differences in community types. Different types of communities differed in their appropriation of social software tools to create and use shared resources, and build relationships. We propose implications for design of community support features, services for potential community members, and organizations looking to derive value from online groups.
AB - There is a growing body of research into the adoption and use of social software in enterprises. However, less is known about how groups, such as communities, use and appropriate these technologies, and the implications for community structures. In a study of 188 very active online enterprise communities, we found systematic differences in size, demographics and participation, aligned with differences in community types. Different types of communities differed in their appropriation of social software tools to create and use shared resources, and build relationships. We propose implications for design of community support features, services for potential community members, and organizations looking to derive value from online groups.
KW - Communities
KW - Communities of practice
KW - Idea Labs
KW - Online communities
KW - Teams
KW - Virtual Teams
UR - http://www.scopus.com/inward/record.url?scp=84862080737&partnerID=8YFLogxK
U2 - 10.1145/2207676.2208685
DO - 10.1145/2207676.2208685
M3 - Conference contribution
AN - SCOPUS:84862080737
SN - 9781450310154
T3 - Conference on Human Factors in Computing Systems - Proceedings
SP - 2815
EP - 2824
BT - Conference Proceedings - The 30th ACM Conference on Human Factors in Computing Systems, CHI 2012
Y2 - 5 May 2012 through 10 May 2012
ER -