Do updates matter? A comparison between rewards-based and donation-based crowdfunding platforms

Eliran Solodoha, Reut Blaywais

Research output: Contribution to journalArticlepeer-review

Abstract

This study conducts a meticulous inquiry into the efficacy of communicative signals, specifically focusing on updates, within the domains of two distinct crowdfunding platforms: rewards-based and donation-based. While rewards-based platforms have received extensive examination in the literature, limited research exists on donation-based platforms. Drawing upon information from Israel’s crowdfunding landscape, this research demonstrates that updates positively impact fundraising success in rewards-based platforms, yet exhibit a negligible influence in donation-based platforms. The study emphasizes the necessity for tailored signaling strategies based on platform type, shedding light on how creators and entrepreneurs can optimize fundraising outcomes.

Original languageEnglish
JournalJournal of General Management
DOIs
StateAccepted/In press - 1 Jan 2023

Keywords

  • crowdfunding
  • donation-based platform
  • information asymmetry
  • number of updates
  • rewards-based platform
  • signals

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Strategy and Management

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