Do women and men click differently? Mobile devices mitigate gender differences in online dating

Lior Fink; Naama Ilany-Tzur; Hadar Yam; Svetlana Sokhina

doi:10.1016/j.im.2022.103750

Do women and men click differently? Mobile devices mitigate gender differences in online dating

Lior Fink, Naama Ilany-Tzur, Hadar Yam, Svetlana Sokhina

Department of Industrial Engineering and Management

Research output: Contribution to journal › Article › peer-review

10 Scopus citations

Abstract

Online dating has replaced traditional offline venues largely because of the structured presentation of visual and verbal information about potential partners. This study shows that including verbal information alongside visual information in online dating profiles affects attractiveness assessments by women more favorably than it affects those by men. These gender differences, however, are mitigated by using a mobile device instead of a personal computer. The findings extend the selectivity model, as well as the literature on online dating and mobile use, by highlighting gender differences in processing specific information types and by identifying the device as a boundary condition.

Original language	English
Article number	103750
Journal	Information and Management
Volume	60
Issue number	2
DOIs	https://doi.org/10.1016/j.im.2022.103750
State	Published - 1 Mar 2023

Keywords

Attractiveness assessment
Gender differences
Mobile use
Online dating
Online experiment
Selectivity model
Verbal versus visual information

ASJC Scopus subject areas

Management Information Systems
Information Systems
Information Systems and Management

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10.1016/j.im.2022.103750

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title = "Do women and men click differently? Mobile devices mitigate gender differences in online dating",

abstract = "Online dating has replaced traditional offline venues largely because of the structured presentation of visual and verbal information about potential partners. This study shows that including verbal information alongside visual information in online dating profiles affects attractiveness assessments by women more favorably than it affects those by men. These gender differences, however, are mitigated by using a mobile device instead of a personal computer. The findings extend the selectivity model, as well as the literature on online dating and mobile use, by highlighting gender differences in processing specific information types and by identifying the device as a boundary condition.",

keywords = "Attractiveness assessment, Gender differences, Mobile use, Online dating, Online experiment, Selectivity model, Verbal versus visual information",

author = "Lior Fink and Naama Ilany-Tzur and Hadar Yam and Svetlana Sokhina",

note = "Funding Information: This work was supported by the Israel Science Foundation (Grant No. 604/18). Publisher Copyright: {\textcopyright} 2022 Elsevier B.V.",

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AB - Online dating has replaced traditional offline venues largely because of the structured presentation of visual and verbal information about potential partners. This study shows that including verbal information alongside visual information in online dating profiles affects attractiveness assessments by women more favorably than it affects those by men. These gender differences, however, are mitigated by using a mobile device instead of a personal computer. The findings extend the selectivity model, as well as the literature on online dating and mobile use, by highlighting gender differences in processing specific information types and by identifying the device as a boundary condition.

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KW - Gender differences

KW - Mobile use

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KW - Online experiment

KW - Selectivity model

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Do women and men click differently? Mobile devices mitigate gender differences in online dating

Abstract

Keywords

ASJC Scopus subject areas

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