@inproceedings{5aa4221313a844cb84634c1983b284db,
title = "E-stores design: The influence of E-store design and product type on consumers' emotions and attitudes",
abstract = "This study examines the effect of e-store design dimensions (usability and aesthetics) on consumers' emotions and attitudes towards the store, in three different store domains. The study is based on a model of Webstore environment that describes how design aspects of Web-based stores affect the consumers' emotional states, which, in turn, influence attitudes towards the store. The present study extends a previous study by measuring emotions using bipolar (as opposed to unipolar) items, and by distinguishing stores in domains that range along the high-touch - low-touch continuum. The results indicate that the three basic emotions - pleasure, arousal, and dominance - improved consumers' attitudes towards the stores. There were some differences across domains in terms of the effects of design factors on emotions, but overall it was found that expressive aesthetics influenced arousal and pleasure, whereas usability influenced dominance and pleasure.",
keywords = "Aesthetics, Design, Emotions, Usability, Web-store atmosphere",
author = "Talya Porat and Rinat Liss and Noam Tractinsky",
year = "2007",
month = jan,
day = "1",
doi = "10.1007/978-3-540-73111-5_80",
language = "English",
isbn = "9783540731092",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Verlag",
number = "PART 4",
pages = "712--721",
booktitle = "Human-Computer Interaction",
address = "Germany",
edition = "PART 4",
note = "12th International Conference on Human-Computer Interaction, HCI International 2007 ; Conference date: 22-07-2007 Through 27-07-2007",
}