E-stores design: The influence of E-store design and product type on consumers' emotions and attitudes

Talya Porat, Rinat Liss, Noam Tractinsky

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

19 Scopus citations

Abstract

This study examines the effect of e-store design dimensions (usability and aesthetics) on consumers' emotions and attitudes towards the store, in three different store domains. The study is based on a model of Webstore environment that describes how design aspects of Web-based stores affect the consumers' emotional states, which, in turn, influence attitudes towards the store. The present study extends a previous study by measuring emotions using bipolar (as opposed to unipolar) items, and by distinguishing stores in domains that range along the high-touch - low-touch continuum. The results indicate that the three basic emotions - pleasure, arousal, and dominance - improved consumers' attitudes towards the stores. There were some differences across domains in terms of the effects of design factors on emotions, but overall it was found that expressive aesthetics influenced arousal and pleasure, whereas usability influenced dominance and pleasure.

Original languageEnglish
Title of host publicationHuman-Computer Interaction
Subtitle of host publicationHCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings
PublisherSpringer Verlag
Pages712-721
Number of pages10
EditionPART 4
ISBN (Print)9783540731092
DOIs
StatePublished - 1 Jan 2007
Event12th International Conference on Human-Computer Interaction, HCI International 2007 - Beijing, China
Duration: 22 Jul 200727 Jul 2007

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
NumberPART 4
Volume4553 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference12th International Conference on Human-Computer Interaction, HCI International 2007
Country/TerritoryChina
CityBeijing
Period22/07/0727/07/07

Keywords

  • Aesthetics
  • Design
  • Emotions
  • Usability
  • Web-store atmosphere

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