E-stores design: The influence of E-store design and product type on consumers' emotions and attitudes

Talya Porat; Rinat Liss; Noam Tractinsky

doi:10.1007/978-3-540-73111-5_80

E-stores design: The influence of E-store design and product type on consumers' emotions and attitudes

Talya Porat
, Rinat Liss
, Noam Tractinsky

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

23 Scopus citations

Abstract

This study examines the effect of e-store design dimensions (usability and aesthetics) on consumers' emotions and attitudes towards the store, in three different store domains. The study is based on a model of Webstore environment that describes how design aspects of Web-based stores affect the consumers' emotional states, which, in turn, influence attitudes towards the store. The present study extends a previous study by measuring emotions using bipolar (as opposed to unipolar) items, and by distinguishing stores in domains that range along the high-touch - low-touch continuum. The results indicate that the three basic emotions - pleasure, arousal, and dominance - improved consumers' attitudes towards the stores. There were some differences across domains in terms of the effects of design factors on emotions, but overall it was found that expressive aesthetics influenced arousal and pleasure, whereas usability influenced dominance and pleasure.

Original language	English
Title of host publication	Human-Computer Interaction
Subtitle of host publication	HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings
Publisher	Springer Verlag
Pages	712-721
Number of pages	10
Edition	PART 4
ISBN (Print)	9783540731092
DOIs	https://doi.org/10.1007/978-3-540-73111-5_80
State	Published - 1 Jan 2007
Event	12th International Conference on Human-Computer Interaction, HCI International 2007 - Beijing, China Duration: 22 Jul 2007 → 27 Jul 2007

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Number	PART 4
Volume	4553 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	12th International Conference on Human-Computer Interaction, HCI International 2007
Country/Territory	China
City	Beijing
Period	22/07/07 → 27/07/07

Keywords

Aesthetics
Design
Emotions
Usability
Web-store atmosphere

ASJC Scopus subject areas

Theoretical Computer Science
General Computer Science

Access to Document

10.1007/978-3-540-73111-5_80

Cite this

Porat, T., Liss, R., & Tractinsky, N. (2007). E-stores design: The influence of E-store design and product type on consumers' emotions and attitudes. In Human-Computer Interaction: HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings (PART 4 ed., pp. 712-721). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 4553 LNCS, No. PART 4). Springer Verlag. https://doi.org/10.1007/978-3-540-73111-5_80

Porat, Talya ; Liss, Rinat ; Tractinsky, Noam. / E-stores design : The influence of E-store design and product type on consumers' emotions and attitudes. Human-Computer Interaction: HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings. PART 4. ed. Springer Verlag, 2007. pp. 712-721 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); PART 4).

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abstract = "This study examines the effect of e-store design dimensions (usability and aesthetics) on consumers' emotions and attitudes towards the store, in three different store domains. The study is based on a model of Webstore environment that describes how design aspects of Web-based stores affect the consumers' emotional states, which, in turn, influence attitudes towards the store. The present study extends a previous study by measuring emotions using bipolar (as opposed to unipolar) items, and by distinguishing stores in domains that range along the high-touch - low-touch continuum. The results indicate that the three basic emotions - pleasure, arousal, and dominance - improved consumers' attitudes towards the stores. There were some differences across domains in terms of the effects of design factors on emotions, but overall it was found that expressive aesthetics influenced arousal and pleasure, whereas usability influenced dominance and pleasure.",

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Porat, T, Liss, R & Tractinsky, N 2007, E-stores design: The influence of E-store design and product type on consumers' emotions and attitudes. in Human-Computer Interaction: HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings. PART 4 edn, Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), no. PART 4, vol. 4553 LNCS, Springer Verlag, pp. 712-721, 12th International Conference on Human-Computer Interaction, HCI International 2007, Beijing, China, 22/07/07. https://doi.org/10.1007/978-3-540-73111-5_80

E-stores design: The influence of E-store design and product type on consumers' emotions and attitudes. / Porat, Talya; Liss, Rinat; Tractinsky, Noam.
Human-Computer Interaction: HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings. PART 4. ed. Springer Verlag, 2007. p. 712-721 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 4553 LNCS, No. PART 4).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

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AU - Porat, Talya

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AU - Tractinsky, Noam

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N2 - This study examines the effect of e-store design dimensions (usability and aesthetics) on consumers' emotions and attitudes towards the store, in three different store domains. The study is based on a model of Webstore environment that describes how design aspects of Web-based stores affect the consumers' emotional states, which, in turn, influence attitudes towards the store. The present study extends a previous study by measuring emotions using bipolar (as opposed to unipolar) items, and by distinguishing stores in domains that range along the high-touch - low-touch continuum. The results indicate that the three basic emotions - pleasure, arousal, and dominance - improved consumers' attitudes towards the stores. There were some differences across domains in terms of the effects of design factors on emotions, but overall it was found that expressive aesthetics influenced arousal and pleasure, whereas usability influenced dominance and pleasure.

AB - This study examines the effect of e-store design dimensions (usability and aesthetics) on consumers' emotions and attitudes towards the store, in three different store domains. The study is based on a model of Webstore environment that describes how design aspects of Web-based stores affect the consumers' emotional states, which, in turn, influence attitudes towards the store. The present study extends a previous study by measuring emotions using bipolar (as opposed to unipolar) items, and by distinguishing stores in domains that range along the high-touch - low-touch continuum. The results indicate that the three basic emotions - pleasure, arousal, and dominance - improved consumers' attitudes towards the stores. There were some differences across domains in terms of the effects of design factors on emotions, but overall it was found that expressive aesthetics influenced arousal and pleasure, whereas usability influenced dominance and pleasure.

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Porat T, Liss R, Tractinsky N. E-stores design: The influence of E-store design and product type on consumers' emotions and attitudes. In Human-Computer Interaction: HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings. PART 4 ed. Springer Verlag. 2007. p. 712-721. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); PART 4). doi: 10.1007/978-3-540-73111-5_80

E-stores design: The influence of E-store design and product type on consumers' emotions and attitudes

Abstract

Publication series

Conference

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this