Effects of visual enhancements and delivery time on receptivity of mobile push notifications

Ravit Avraham Bahir, Yisrael Parmet, Noam Tractinsky

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Scopus citations

Abstract

Using real-world logs from 6,866 users who received relevant smartphone notifications we show that visual elements in the notification influence its receptivity. Users responded significantly more to notifications that included an image or an icon compared to standard notifications and to notifications including an action button compared to those not including such button. In addition, timing of the notifications also had a significant effect on receptivity, with lower click rates during the morning hours and higher rates during the afternoon and evening hours.

Original languageEnglish
Title of host publicationCHI EA 2019 - Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems
PublisherAssociation for Computing Machinery
ISBN (Electronic)9781450359719
DOIs
StatePublished - 2 May 2019
Event2019 CHI Conference on Human Factors in Computing Systems, CHI EA 2019 - Glasgow, United Kingdom
Duration: 4 May 20199 May 2019

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Conference

Conference2019 CHI Conference on Human Factors in Computing Systems, CHI EA 2019
Country/TerritoryUnited Kingdom
CityGlasgow
Period4/05/199/05/19

Keywords

  • Click through rate
  • Delivery time
  • Experimentation
  • Mobile HCI
  • Push notifications
  • Receptivity
  • Visual design

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Software
  • Computer Graphics and Computer-Aided Design

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