@inproceedings{138f49c6bd644b4a9a25557a0555fba7,
title = "Emotional Response to the Audio-visual Pattern language of film",
abstract = "In this paper, we evaluate a notation system for Audio-visual Patterns (AVP) that visualizes auditory and visual parameters of film. This system is the basis for a comparative analysis of the rhetorical structure and for predicting the emotional response of viewers of film. We conducted two experiments to test the prediction of the proposed AVP system by asking female viewers about their emotional responses to 10 selected TV commercials. The results indicate that the AVP system provides sound predictions regarding the arousal level of the viewers as the commercial unfolds.",
keywords = "Arousal, Design research, Emotion, Film analysis, Multimedia, Pattern language, Persuasion, Rhetoric",
author = "Gesche Joost and Noam Tractinsky and Sandra Buchm{\"u}ller and Roman Englert",
year = "2008",
month = dec,
day = "1",
language = "English",
isbn = "9789881748928",
series = "Proceedings from the 6th Conference on Design and Emotion 2008",
booktitle = "Proceedings from the 6th Conference on Design and Emotion 2008",
note = "6th Conference on Design and Emotion 2008 ; Conference date: 06-10-2008 Through 09-10-2008",
}