Environmental scanning for the hospitality industry

Arie Reichel, John F. Preble

Research output: Contribution to journalArticlepeer-review

4 Scopus citations

Abstract

Constant changes in the U.S. Hospitality and Tourism industries require organizations to pursue an ongoing process of gathering information about trends in their respective environments. These changes call not only for systematic assessment of the environment but also require a high degree of human innovativeness.

Original languageEnglish
Pages (from-to)38-54
Number of pages17
JournalJournal of Hospitality and Tourism Research
Volume9
Issue number1
DOIs
StatePublished - 1 Jan 1984
Externally publishedYes

Keywords

  • Environmental Analysis
  • Environmental Scanning

ASJC Scopus subject areas

  • Education
  • Tourism, Leisure and Hospitality Management

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