Abstract
Constant changes in the U.S. Hospitality and Tourism industries require organizations to pursue an ongoing process of gathering information about trends in their respective environments. These changes call not only for systematic assessment of the environment but also require a high degree of human innovativeness.
Original language | English |
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Pages (from-to) | 38-54 |
Number of pages | 17 |
Journal | Journal of Hospitality and Tourism Research |
Volume | 9 |
Issue number | 1 |
DOIs | |
State | Published - 1 Jan 1984 |
Externally published | Yes |
Keywords
- Environmental Analysis
- Environmental Scanning
ASJC Scopus subject areas
- Education
- Tourism, Leisure and Hospitality Management