Evaluating hotel advertisements efficiency using data envelopment analysis

Yossi Hadad; Lea Friedman; Aviad A. Israeli

doi:10.1080/16111699.2004.9636077

Evaluating hotel advertisements efficiency using data envelopment analysis

Yossi Hadad, Lea Friedman, Aviad A. Israeli

Research output: Contribution to journal › Article › peer-review

2 Scopus citations

Abstract

This paper introduces popular methods for ranking alternatives with multiple inputs and multiple outputs in the DEA context. The ranking methods are based on different criteria. Consequently, the ranking of the alternatives are not always the same, particularly as regards the best alternative. The decision maker, however, must make an absolute decision as to the most favored alternative. This study proposes a new ranking method, which is based on the average of the highly correlated ranking method. The new method is applied on a case study of ranking hotels in Israel.

Original language	English
Pages (from-to)	133-141
Number of pages	9
Journal	Journal of Business Economics and Management
Volume	5
Issue number	3
DOIs	https://doi.org/10.1080/16111699.2004.9636077
State	Published - 1 Jan 2004

Keywords

Advertising
DEA
Hospitality
Ranking models

ASJC Scopus subject areas

Business, Management and Accounting (miscellaneous)
Economics and Econometrics

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10.1080/16111699.2004.9636077

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keywords = "Advertising, DEA, Hospitality, Ranking models",

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KW - Advertising

KW - DEA

KW - Hospitality

KW - Ranking models

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ER -

Evaluating hotel advertisements efficiency using data envelopment analysis

Abstract

Keywords

ASJC Scopus subject areas

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