Factors affecting hotel managers’ intentions to adopt robotic technologies: A global study

Abraham Pizam; Ahmet Bulent Ozturk; Adela Balderas-Cejudo; Dimitrios Buhalis; Galia Fuchs; Tadayuki Hara; Jessica Meira; Raquel Garcia Mercedes Revilla; Deepa Sethi; Ye Shen; Olimpia State; Ahmet Hacikara; Suja Chaulagain

doi:10.1016/j.ijhm.2022.103139

Factors affecting hotel managers’ intentions to adopt robotic technologies: A global study

Abraham Pizam, Ahmet Bulent Ozturk, Adela Balderas-Cejudo, Dimitrios Buhalis, Galia Fuchs, Tadayuki Hara, Jessica Meira, Raquel Garcia Mercedes Revilla, Deepa Sethi, Ye Shen, Olimpia State, Ahmet Hacikara, Suja Chaulagain

Department of Tourism and Leisure Management

Research output: Contribution to journal › Article › peer-review

62 Scopus citations

Abstract

The objective of this study that was conducted with 1077 hotel managers in 11 countries in North and South America, Europe, Asia and the Middle East, was to identify the effects of technological, organizational, and environmental (TOE) factors on hotel managers’ intentions to adopt robotic technologies in their hotels. Structural equation modeling (SEM) was utilized to test the study hypotheses. The results indicated that hotel managers’ intention to adopt robotic technologies were positively influenced by their perceived relative advantage, competitive pressure and top management support and negatively influenced by their perceived complexity of the technology. The study results further demonstrated that the impacts of relative advantage, complexity, top management support, and competitive advantage on intention to adopt were moderated by innovativeness. The current study also addressed the theoretical and practical implications to existing knowledge and practice in the hotel industry.

Original language	English
Article number	103139
Journal	International Journal of Hospitality Management
Volume	102
DOIs	https://doi.org/10.1016/j.ijhm.2022.103139
State	Published - 1 Apr 2022

Keywords

Hotel industry
Robotics
Robots in hotels
TOE framework
Technology adoption

ASJC Scopus subject areas

Tourism, Leisure and Hospitality Management
Strategy and Management

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1016/j.ijhm.2022.103139

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Pizam, A., Ozturk, A. B., Balderas-Cejudo, A., Buhalis, D., Fuchs, G., Hara, T., Meira, J., Revilla, R. G. M., Sethi, D., Shen, Y., State, O., Hacikara, A., & Chaulagain, S. (2022). Factors affecting hotel managers’ intentions to adopt robotic technologies: A global study. International Journal of Hospitality Management, 102, Article 103139. https://doi.org/10.1016/j.ijhm.2022.103139

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abstract = "The objective of this study that was conducted with 1077 hotel managers in 11 countries in North and South America, Europe, Asia and the Middle East, was to identify the effects of technological, organizational, and environmental (TOE) factors on hotel managers{\textquoteright} intentions to adopt robotic technologies in their hotels. Structural equation modeling (SEM) was utilized to test the study hypotheses. The results indicated that hotel managers{\textquoteright} intention to adopt robotic technologies were positively influenced by their perceived relative advantage, competitive pressure and top management support and negatively influenced by their perceived complexity of the technology. The study results further demonstrated that the impacts of relative advantage, complexity, top management support, and competitive advantage on intention to adopt were moderated by innovativeness. The current study also addressed the theoretical and practical implications to existing knowledge and practice in the hotel industry.",

keywords = "Hotel industry, Robotics, Robots in hotels, TOE framework, Technology adoption",

author = "Abraham Pizam and Ozturk, {Ahmet Bulent} and Adela Balderas-Cejudo and Dimitrios Buhalis and Galia Fuchs and Tadayuki Hara and Jessica Meira and Revilla, {Raquel Garcia Mercedes} and Deepa Sethi and Ye Shen and Olimpia State and Ahmet Hacikara and Suja Chaulagain",

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year = "2022",

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doi = "10.1016/j.ijhm.2022.103139",

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T2 - A global study

AU - Pizam, Abraham

AU - Ozturk, Ahmet Bulent

AU - Balderas-Cejudo, Adela

AU - Buhalis, Dimitrios

AU - Fuchs, Galia

AU - Hara, Tadayuki

AU - Meira, Jessica

AU - Revilla, Raquel Garcia Mercedes

AU - Sethi, Deepa

AU - Shen, Ye

AU - State, Olimpia

AU - Hacikara, Ahmet

AU - Chaulagain, Suja

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AB - The objective of this study that was conducted with 1077 hotel managers in 11 countries in North and South America, Europe, Asia and the Middle East, was to identify the effects of technological, organizational, and environmental (TOE) factors on hotel managers’ intentions to adopt robotic technologies in their hotels. Structural equation modeling (SEM) was utilized to test the study hypotheses. The results indicated that hotel managers’ intention to adopt robotic technologies were positively influenced by their perceived relative advantage, competitive pressure and top management support and negatively influenced by their perceived complexity of the technology. The study results further demonstrated that the impacts of relative advantage, complexity, top management support, and competitive advantage on intention to adopt were moderated by innovativeness. The current study also addressed the theoretical and practical implications to existing knowledge and practice in the hotel industry.

KW - Hotel industry

KW - Robotics

KW - Robots in hotels

KW - TOE framework

KW - Technology adoption

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Factors affecting hotel managers’ intentions to adopt robotic technologies: A global study

Abstract

Keywords

ASJC Scopus subject areas

UN SDGs

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