Abstract
In advance of a recruitment campaign, Israeli first-year nursing students of all ethnicities were surveyed to elucidate what factors had influenced them to make nursing their career and what sort of training track they preferred. The responses made it clear that different factors influence different groups differently. There were noticeable differences by gender, age, and ethnicity. Overall, training institutions were chosen for their closeness to the student's home but other factors also operated among particular groups, such as institutional prestige and flexible entry criteria. There was a blatant preference for academic, particularly university-sited, programs over diploma programs.
| Original language | English |
|---|---|
| Pages (from-to) | 167-177 |
| Number of pages | 11 |
| Journal | Health Marketing Quarterly |
| Volume | 31 |
| Issue number | 2 |
| DOIs | |
| State | Published - 1 Jan 2014 |
| Externally published | Yes |
Keywords
- career choice
- marketing
- nurse training programs
- nurses
- recruitment
ASJC Scopus subject areas
- General Health Professions
- Marketing