From Embassy Ties to Twitter Links: Comparing Offline and Online Diplomatic Networks

This article investigates how diplomatic networks move into a new digital media platform, namely Twitter, through the analytical lenses of networked diplomacy studies and mediatization. We employ the studies in the former field to argue for the need to study the entire network to evaluate diplomatic relations, rather than relying on bilateral relations alone. Mediatization is then introduced to argue that moving to a digital platform (i.e., digitization) is a process in which countries might end up enjoying different levels of technology adoption. We first use social network analysis to compare the sizes and structures of brick and mortar embassy networks and Twitter following–follower relationship networks among ministries and ministers of foreign affairs of 130 countries. We then present a theoretical explanation of digitization of diplomatic networks. Our findings suggest that the majority of countries still have a larger diplomatic presence offline compared to their Twitter network. However, the structures of offline and online networks are similar, showing that countries have diplomatic relations (whether brick and mortar embassies or Twitter links) with the same groups of countries. We conclude by presenting the variance of the digitization process among countries.